Deliver a one‑day conference for 600+ attendees at MAGNA, complete with keynote sessions, 15 concurrent “choose‑your‑own” breakout sessions, a supplier expo, and full delegate management. The event needed to run on an extremely tight schedule – with zero room for delays and offer a smooth, intuitive experience for every guest.
The One Biffa Conference was designed to be fast‑paced, content‑rich, and highly interactive. With such a large audience and a complex programme, our biggest challenge was ensuring that every delegate could navigate the day with ease.
MAGNA is an impressive industrial venue, but its scale and layout meant we needed to think carefully about flow, signage, and timing. The afternoon featured 15 simultaneous breakout sessions, each with its own content, speakers, and technical setup. Coordinating these sessions, and ensuring delegates could choose their own path, required meticulous planning.
To make this possible, we built a bespoke event app exclusively for Biffa. The app allowed attendees to browse sessions, build their own agenda, and receive real‑time updates. It became the backbone of the event, helping us manage movement, capacity, and communication throughout the day.
Alongside the breakouts, we also managed a supplier expo featuring 12 exhibitors. This required detailed logistics planning, from stand design and load‑in schedules to power requirements and on‑site support.
Delegate management was a major focus. We handled all attendee logistics, from registration and pre‑event communication to on‑site check‑in and app support. With such a tight schedule, clarity and organisation were key and our team ensured every guest knew exactly where they needed to be and when.
The main plenary session opened the day, featuring keynote speakers, leadership updates, and content designed to unite the entire Biffa community. Our production team created a polished, high‑impact stage environment that set the tone for the rest of the event.
After lunch, the conference shifted into its most ambitious phase: the choose‑your‑own breakout programme. Across 15 rooms, we delivered a mix of workshops, talks, demonstrations, and interactive sessions. Each space required its own AV setup, speaker briefings, and technical support — all running simultaneously.
The supplier expo added another layer of activity. We worked closely with 12 exhibitors to coordinate stand builds, branding, equipment, and logistics. The expo became a lively hub for networking and product discovery throughout the day.
The day moved quickly and flawlessly. Delegates used the bespoke app to navigate the venue, select sessions, and receive updates, which kept the entire event flowing smoothly despite the complexity of the schedule.
Our on‑site team coordinated speakers, managed transitions, supported exhibitors, and ensured every breakout room was running to time. With such a tight agenda, communication was everything, and our team worked behind the scenes to keep every element aligned.
The conference closed with a final plenary session, bringing everyone back together to reflect on the day’s insights and celebrate the achievements across the Biffa community.
The One Biffa Conference was a fast‑paced, high‑impact event that brought together over 600 attendees for a day of learning, connection, and inspiration. From the bespoke event app to the 15 concurrent breakouts and supplier expo, every detail was designed to create a seamless experience — and the result was a conference that ran like clockwork.
